550 cord is already awesome, but this stuff goes over the top.
Essential survival gear, Cabela's Fish and Fire Paracord combines 550-lb. tensile strength with natural jute fire-starting material and 8-lb. test fishing line. Type III commercial paracord has seven 2-ply nylon strands in addition to the fishing line and jute. Chemical-free, all-natural jute tinder cord easily starts with flint and steel. 9" winders keep cord knot-free and ready for use.
http://www.cabelas.com/product/Cabelas- ... 3Dparacord